Meta Description Tips | Importance of Meta Description

Meta Description in Blog 

Meta Description Tips for Blog

What is Meta Description?

How to Set Meta Description?

Meta Description - Ranking in Seach Engine

What is Meta Description?

         Meta Description gives the Information to Search Engine that actually set by you generally 160 characters snippet. In HTML, for this, Meta tag is available to store or describe you web page information in the header after title tag and before meta keyword tag. 

         
             Similarly, Meta term meaning is same in Blogger.com but you do not need to require to change in HTML code but here, it is done easily. When you describe your Meta Description, it will appear below you Blog Name and URL in Search Engine.

Let go through, how to set Meta Description in Blog,
             
             Go to Settings in Your Blog Panel and go in "Search Preferences". There'll be show you Meta Description Field in which Edit and Yes. After all, you set up your Description which appears in the Search Engines to users.

Why is the Meta Description Important?

             Meta Description can Effectiveness of the Searcher as to whether they want to click through on your web page from Result of search or not in Search Engine. The more effective description, attractive and relevant the description, the more likely someone will come to visit your content.

Are Meta Description Useful for Ranking in Seach Engine?

             Google has stated that your meta description is not used for ranking. But, the Quality of the Description will good impact to click through rate, so it is very important to use this element wisely.

Some tips for Effective Meta Description of Blog:

• Keywords: do make sure your most important keywords for the web page show up in the meta description. Often search engines will highlight in bold where it finds the searchers query in your snippet.

• Write legible, readable copy: this is essential. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Make sure your description reads like a normal, human-written sentence.

• Treat the meta description as if it’s an advert for your webpage: make it as compelling and as relevant as possible. The description MUST match the content on the page, but you should also make it as appealing as possible.

• Length: a meta description should be no longer than 135 – 150 characters long (although Google has recently been testing longer snippets). Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front.

• Do not duplicate meta descriptions: As with title tags, the meta descriptions must be written differently for every page. Google may penalise you for mass duplicating your meta descriptions.

• Consider using rich snippets: by using schema markup you can add elements to the snippets to increase their appeal. For instance: star ratings, customer ratings, product information, calorie counts etc.